TERI Brand Usage Guidelines
The content below provides guidelines for the use of TERI branding on marketing materials that promote TERI guaranteed education loan products. The TERI brand embodies a valuable message of strength and service. To maintain this image, it is critical that TERI branding remain consistent. Please refer to these instructions on how best to use and leverage the TERI brand. TERI Marketing & Logo Guidelines 2008.pdf.
MARKETING CONTENT
One of the following descriptions should accompany the TERI logo on all print and electronic marketing materials that reference TERI or promote TERI guaranteed education loan products. These marketing materials include, but are not limited to, brochures, websites, presentations, advertisements, "prefered lender lists," etc.
Please be sure to place the TERI logo in close proximity to this content. Two logo file formats are included for your convenience; EPS format for printed materials and JPG format for web-based marketing. Logo usage instructions and guidelines are detailed below.
Please note: When adding the TERI logo to a webpage, it should link to TERI’s website: http://www.teri.org.
TERI Description Options
Option 1
TERI is the most experienced and largest nonprofit guarantor of private loans for education and a leader in providing college access programs that help people identify and achieve their postsecondary education goals. TERI supports schools, students, and their families in making available a wide choice of low cost, flexible private loans for education.
Option 2
TERI has assisted over two million individuals through its loan guarantee and college access programs. In addition, TERI's loan programs have supported students attending over 5,000 schools.
Option 3
TERI is the most experienced and largest nonprofit sponsor of private education loans, and has provided more than $20 billion in guarantees for students attending over 5,000 schools.
LOGO USAGE
Standard Options
Blue and yellow form the basis of TERI’s corporate color palette. The TERI logo consists of two basic elements: the yellow starburst and the blue "TERI". Both elements should be used as specified. The color arrangements shown on the following pages are the only allowed iterations. Other combinations should not be created. Although several options are provided for flexibility, the TERI logo is most effectively displayed on a white background and in three colors as shown.
The use for each logo type is outlined below. Each logo type is available in either JPG for web-based marketing, and EPS for print material (except "reversed" logos, which are available in EPS format only).
Three-Color Blue and Yellow Positive Logo
The 3-color version should be used for all web-based marketing and when color printing is available.
Instructions for saving JPG versions of the logos:
Windows Users: Right-click on the image and select "Save Picture As".
MAC Users: Ctrl + Click on the image and select "Download Image To Disk"
Two-Color Blue and Yellow Positive Logo
The 2-color version should be used when color printing is available, but three-color production is cost-prohibitive. In this case, the "®" mark is the same color as the "TERI" mark.
One-Color Positive Logo
Use the black 1-color version when color usage is restricted or when printing in black and white.
Reversed Options
The reversed logo is only to be used with printed marketing materials. Certain designs or background colors require the TERI logo to be reversed or "knocked out." The darker the background, the better the reversed logo will appear. The logo file used here is only available in an EPS file as it is a transparent image, allowing it to appear knocked out against the non-white background.
Two-Color Reverse Logo
This version should be used when color printing on a very dark background that will provide sufficient contrast.
One-Color Reverse Logo
Use this "white" 1-color version when color usage is restricted or when printing in black and white.
Unacceptable Logo Usage
Do not switch the colors
Do not scale the star or logotype independently
Do not display the logotype without the symbol
Do not disrupt the aspect ratio of the logotype
TERI Color Grid
To ensure proper color usage of the TERI logo, use the following guide. Please pay particular attention to the different coated and uncoated color specfications.The yellow color has a signficant difference when used on coated vs. uncoated stock.
TERI Blue
| Spot Color | Four-Color Process | RGB (On-Screen) | ||||||
| Match to | Cyan: | 100% | Red: | 0 | ||||
| PANTONE 286C | Magenta: | 85% | Green: | 37 | ||||
| PANTONE 286C | Yellow: | 5% | Blue: | 150 | ||||
| Black: | 0% | Hex: | 003399 | |||||
TERI Yellow – Starburst
| Spot Color | Four-Color Process | RGB (On-Screen) | ||||||
| Match to | Cyan: | 0% | Red: | 227 | ||||
| PANTONE 123C | Magenta: | 24% | Green: | 154 | ||||
| PANTONE 115U | Yellow: | 94% | Blue: | 0 | ||||
| Black: | 0% | Hex: | FFC61E | |||||
TERI Gray – "®"
| Spot Color | Four-Color Process | RGB (On-Screen) | ||||||
| Match to | Cyan: | 0% | Red: | 155 | ||||
| PANTONE | Magenta: | 0% | Green: | 141 | ||||
| Cool Gray 8C | Yellow: | 0% | Blue: | 137 | ||||
| Black: | 45% | Hex: | 999999 | |||||
BRANDING PLACEMENT
The following instructions provide guidelines on the placement of TERI’s logo and descriptive paragraph in printed and online marketing materials.
To avoid brand conflict, please place TERI’s logo and descriptive text on the bottom of the back, or last, page of your printed collateral.
Online
When including TERI’s logo in online marketing, its location is best determined by the design and layout of the particular webpage. The TERI logo and descriptive text should be placed in a non-obtrusive, but conspicuous area that separates it from other branding.
Please be sure to link the logo image to TERI’s website: www.teri.org.
PERMITTED USERS
TERI trademarks, logos and artwork ("Materials") may only be used by entities which have a business relationship with TERI and have TERI's permission to use the Materials ("Permitted Users"). Any use of the Materials by entities which are not Permitted Users is expressly prohibited and could result in such entities being held liable for trademark infringement, false advertising, unfair competition, and other related claims.
TERI MARKETING CONTACT
If you have any questions on these guidelines, your specific application of these guidelines, or would like to discuss the use of TERI branding not included in this guide, please feel free to contact Timothy Eisenstadt at eisenstadt@teri.org.